How we utilized aggressive 180-day pull-ahead offers to retain 28% of maturing lease portfolios and upgrade 34 customers before they ever shopped the competition.
A top-performing luxury BMW dealership was losing premium lease customers to competing luxury brands at the end of their terms. Standard OEM retention letters were being ignored.
These figures represent fully verified matchbacks between our targeted lease portfolio list and the dealership's finalized delivery log.
Retained
Of the total targeted portfolio successfully upgraded.
Leases Upgraded
Customers put into new vehicles ahead of schedule.
Days to Maturity
Intercepted buyers 6 months before they hit the market.
CPO Vehicles Acquired
High-quality trades secured for the used car department.
Retaining luxury buyers requires a white-glove approach. We bypassed generic factory mailers in favor of highly targeted, personalized digital touchpoints.
Analyzed the dealership's DMS to isolate all active BMW leases maturing between 90 and 180 days out, filtering for specific high-demand models.
Calculated aggressive pull-ahead offers by stacking OEM lease loyalty incentives with targeted dealer cash to neutralize negative equity.
Deployed a sequence of luxury-branded emails emphasizing the ease of upgrading, new technology features, and VIP showroom appointments.
Verified 34 new vehicle deliveries while simultaneously securing 34 high-quality, well-maintained BMW lease returns for the pre-owned lot.
"In the luxury market, if you wait until month 35 to contact a lease customer, they've already test-driven a competitor's car. AutoScope's 180-day strategy allowed us to lock down 34 of our best clients early, and it fed our CPO inventory with pristine trades."
Upgrade your customers into new vehicles before the competition even knows they're in the market. Let's build your retention strategy.