How we utilized precise DMS data mining to identify positive equity buyers, bypassing expensive auto auctions to source $1.2M in high-quality used vehicle inventory directly from past customers.
A large volume Ford dealership was struggling with squeezed profit margins due to exorbitant auction fees and transportation costs for used inventory. They needed a way to acquire pre-owned vehicles locally.
These figures represent fully verified matchbacks between our targeted positive equity list and the dealership's finalized vehicle acquisition log.
Trades Acquired
High-quality pre-owned vehicles brought directly to the lot.
Inventory Value
Total retail value of the pre-owned inventory sourced.
Appraisals
Scheduled in-person appraisals generated by the campaign.
New Vehicles Sold
Customers who traded in and upgraded to a brand new model.
Acquiring used inventory efficiently requires knowing exactly who holds the equity. We bypassed the auction block and went straight to the best source: past customers.
Analyzed 12,000 past buyers in the DMS, calculating current estimated payoff amounts against real-time wholesale book values to identify positive equity.
Generated dynamically inserted offers showing customers exactly what their current vehicle was worth, positioning it as highly sought-after inventory.
Launched a coordinated strike using targeted direct mail, personalized email sequences, and SMS alerts to drive immediate appraisal appointments.
Secured 45 high-margin vehicles for the used lot without paying auction fees, while the sales floor successfully flipped 38 of those sellers into new cars.
"The auction was killing our margins. AutoScope's data-mining campaign brought the inventory directly to our service drive. We acquired 45 pristine trades and completely bypassed the auction fees. It was a massive win for our front-end gross."
Source high-quality, pre-owned inventory directly from your own DMS while driving new vehicle sales simultaneously.