How AutoScope re-captured 14,000 lost service customers and drove a +312% increase in showroom traffic using targeted conquest email campaigns.
Metro Honda's fixed operations department was losing service customers to independent shops and competing dealerships. Their service lane traffic had declined 23% year-over-year, and traditional marketing wasn't bringing customers back through the door.
Every metric below is DMS-verified. No estimations, no projections — just hard matchback data pulled directly from Metro Honda's dealer management system.
Showroom Traffic
Compared to the previous quarter's baseline average.
Showroom Visits
Unique walk-ins directly attributed to the email campaign.
RO Conversions
Repair orders opened from campaign recipients within 30 days.
Revenue Generated
Total service revenue from campaign-attributed repair orders.
Our team executed a 4-phase deployment strategy over 60 days, combining data engineering with OEM-compliant creative design and rigorous matchback verification.
Pulled 14,000 service-defector records from Metro Honda's DMS. Segmented by last visit date (12–36 months), vehicle mileage, and recommended service intervals to create priority tiers.
Ran every email through real-time bounce verification, CAN-SPAM suppression checks, and Honda's OEM brand compliance review. Achieved 96.4% deliverability.
Sent 3 waves of vehicle-specific emails with dynamic service offers. Each email was personalized with the customer's name, vehicle year/make/model, and overdue service items.
Cross-referenced campaign delivery data against Metro Honda's RO log. Verified 89 repair orders directly attributable to the campaign within 30 days of send.
"We had tried everything — direct mail, radio, even door-to-door. AutoScope's email campaign brought back customers we had completely written off. 89 repair orders in one month from people we hadn't seen in over a year. The ROI was undeniable."
We'll build a custom campaign targeting your specific service defectors, conquest opportunities, or lease maturities — and prove every single sale.