How AutoScope identified active PMA shoppers and drove 42 confirmed DMS sales with an 18:1 ROI using precision conquest marketing.
AutoNation Toyota wanted to expand market share in their Primary Market Area (PMA). Traditional conquest mailers were producing abysmal conversion rates and untrackable ROI.
No vanity metrics here. Every stat below represents verified, audited results cross-referenced directly with AutoNation Toyota's delivery log.
DMS VIN Matches
Confirmed new and used vehicles sold to the conquest list.
Campaign ROI
Gross profit generated for every marketing dollar spent.
Active Shoppers
Highly qualified conquest prospects targeted in the PMA.
Open Rate
Shattered the industry average for cold conquest email.
We didn't just blast emails. We executed a surgical, data-driven conquest strategy designed to intercept buyers before they walked into a competitor's showroom.
Utilized proprietary third-party data to identify active auto-intenders within AutoNation Toyota's PMA, filtering out recent buyers and sub-prime credit.
Designed a custom, high-converting email template featuring aggressively priced lease offers, fully vetted through Toyota's strict tier-3 compliance portal.
Executed a targeted 3-part email sequence over a 45-day window to maintain top-of-mind awareness during the typical automotive buying cycle.
Conducted a post-campaign audit, cross-referencing our send list against the dealership's DMS, verifying 42 exact VIN matches.
"Conquest marketing has always been a black box for us. AutoScope changed that. They didn't just talk about open rates — they handed us a spreadsheet with 42 matched VINs showing exactly who bought a car from their campaign. Incredible ROI."
Stop guessing if your conquest marketing is working. Let us drive verified, audited sales straight to your showroom floor.